Help Jerry's Kids
Purchase select products to help kids with muscular dystrophy.

Aisles of Smiles began more than two decades ago when Hank Lautrup, a food broker employed by a Southern California-based company and father to son with muscular dystrophy, was inspired to propose a merchandising event benefiting the Muscular Dystrophy Association.

Lautrup's son, Timmy, was seen at an MDA clinic and also attended MDA's summer camp program. From the humble beginning inspired by father and son, the Aisles of Smiles program has risen to become a $10 million annual fund-raising event.

Reasor's has partnered with the local MDA to bring the Aisles of Smiles program to our stores. This week, your purchase of specially marked items directly benefits the local chapter of the MDA. With your help, Reasor's will donate $4,800 to the MDA to fund life-saving research and support clinic and patient services that bring hope for today.

Look for signs marking select items as part of the Aisles of Smiles program.