Reasor's News
Nuval® Nutritional Scoring System Now Available at Reasor's
Revolutionary system promises to change the way we think about food

Beginning January 9th, 2013, NuVal's Nutritional Scoring System is now available at all Reasor's stores. The Reasor's Bixby location has been promoting NuVal since the store opened on October 31, 2012. Today, the Reasor's stores sets a new standard in what a supermarket can do to improve diets and promote a healthier way of living.

NuVal's Nutritional Scoring System is a guide designed to enhance the shopping experience. NuVal will help customers find the most nutritious foods on Reasor's shelves in an instant by giving foods a NuVal Score from 1 to 100; the higher the score, the higher the nutrition. Scores are posted on grocery shelves (next to a food item's price) as well as signs throughout the store, making it easy for consumers to compare the overall nutrition of the foods they buy at a glance.

"Our goal at Reasor's is to help our customers shop well, eat well and live well," said Ward Dunn, Reasor's vice president of marketing and merchandising. "We believe NuVal helps us achieve that goal by helping our customers find the nutritional value in more than tens of thousands of products on our store shelves."

Using the NuVal system, Reasor's customers will:

  • Easily discover the more nutritious products in a store. Consumers wanting to know what cereals (or crackers or cookies) have more nutrition only need to take a look at the NuVal scores and choose the higher number.
  • Be able to "act like an expert," using the knowledge and research of more than a dozen of the country's best nutrition experts, who spent two years creating the scientific algorithm used to determine NuVal scores.
  • Get more nutrition for their budget, as they can now compare items side-to-side and determine which product offers the better value, not just in price, but in nutrition as well. For instance, consumers may find that some varieties of frozen or canned vegetables score the same as fresh produce on the NuVal scale.
  • Be able to better compare name brand to store brand products. In many instances, consumers will learn that a store's private label item is just as nutritious as the more expensive national one.

"We're proud to present our scores to Reasor's customers," said NuVal General Manager Mike Nugent. "For years, consumers have wanted an answer to a simple question: 'what foods are more nutritious?' With NuVal, they can get that answer. No matter what part of the store they're in, consumers can always look for a more nutritious option." Currently, NuVal has more than 90,000 foods scored in their database, with more being added each week.

Reasor's customers can look for scores with the NuVal trademark blue hexagons on shelf tags throughout the store. NuVal scores are calculated from a wide variety of categories, including meat, seafood, poultry, salty snacks, milk, yogurt, vegetables (fresh, frozen and canned), cereal, bread, cookies, soft drinks, and crackers, among others. NuVal guides U.S. consumers with no influence from food manufacturers.

How NuVal works.

About NuVal LLC:
The NuVal Nutritional Scoring System is a unique food labeling system which ranks all foods between 1 and 100; the higher the score, the better the food's overall nutrition. NuVal Scores can be found in more than 1,600 participating grocery stores across the country, where they are posted on shelf tags next to the product price and on in-store signage. NuVal LLC is a joint venture formed in 2008 by Topco Associates, LLC, and Griffin Hospital. You can learn more about NuVal Scores at

About Reasor's:
Reasor's was founded over 49 years ago in Tahlequah, Oklahoma. It was family owned until 2007, when Reasor's became an employee owned company. Today, Reasor's has 17 locations and two convenience stores. The company employs nearly 3,000 people in Northeastern Oklahoma. Supermarket News ranks the company #34 on its Top 50 Small Chains and Independents in the U.S. for 2011.