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Reasor's® is dedicated to being the latest in innovation and best in quality. That's why we brought Zeal™ to Oklahoma. What makes Zeal™ different than other Fruit Tree and Citrus producers? Zeal™ does not just talk about sustainable agriculture. Zeal™ is sustainable agriculture; they adhere to strict environmental standards for their produce.

Exclusively at Reasor's

Why are sustainable products important, and how do they affect you? Sustainable products help insure a healthy future for you, future generations and our environment. Sustainable Agriculture is the production of food, fiber, or other plant or animal products using farming techniques that protect the environment, public health, human communities and animal welfare. Zeal™ produces tree fruit and citrus fruit that are better for you and less toxic to the environment.

Zeal™ shares Reasor's® vision for sustainable accountability. For example their packing plant receives 72% of their energy needs from a three-megawatt solar power system. Some benefits of solar power energy systems are that they produce clean, pure energy from the sun. The use of solar power reduces greenhouse gas emissions, air pollution and lessens our dependence on fossil fuel.

Protected Harvest Certification

Protected Harvest Certification is more comprehensive than the standards of the USDA National Organic Program. Issues such as soil, water, and air quality are directly addressed in the Protected Harvest Program. All Zeal™ fruit is grown under the Protected Harvest Certification Program. Protected Harvest Certification ensures all fruit is grown in the highest environmentally sound standards. This program ensures all of Zeal's™ farming practices are audited and certified; only Zeal™ products are harvested and packaged from these farms. The requirements to be Certified Sustainable are broken down into three categories:

  • Production: Production is monitored in nine different areas such as field scouting, information sources, pest management decisions, field management decisions, insect management, disease management, soil and water quality, and storage management. A minimum number of points must be achieved in each category for certification.
  • Toxicity Score: Growers must stay below a total number of Toxicity Units per acre. The most highly toxic pesticides are prohibited. The overall number of toxicity units permitted is low, and growers must use their chemical choices wisely in order to pass.
  • Chain-of-custody: All employees that handle crop must undergo an additional audit that follows the crops from field to retail, including during storage, pallet loading, and transportation, ensuring integrity of Protected Harvest certification.