Against razor burn (compared to Mach3 shave foams). Rich comforting lather. Multi-layer lubricant. Optimized cooling. Superior moisture retention (vs. Mach3 Smooth shave gel). Use with Mach3 razors. Gillette. The best a man can get. Comments? 1-800-Gillette or visit www.Gilette.com. www.pg.com.