For dry colour-treated hair. Concentrated formula. ZeroSulfate. 100% vegan ingredients (100% vegan ingredients = No ingredient of animal origin). AntiFade Complex. Serious colour care. Quench and cleanse hair with Hydrate Shampoo. Concentrated ZeroSulfate formula features the exclusive AntiFade Complex. pureology.com. Bottle made with 50% recycled materials. Made in USA.