Long lasting fresh breath. Great flavor. The ingredients dentists recommend most for the care of teeth and gums. Baking Soda & Peroxide are kept separate and fresh. The ingredients combine to create active and powerful oxygen bubbles. Bubbling action formula thoroughly cleans to give you long lasting fresh breath. Advanced Cleaning Formula with Breath Freshening: Clinically proven long lasting fresh breath. Removes plaque with proper brushing. Patented formula leaves your mouth so clean you can feel it! Oxygen bubbles target hard to reach places. Fights cavities. For Healthy Teeth and Gums: Brush with a fluoride toothpaste twice a day, or as recommended by a dentist. Use dental floss daily. Have regular dental check-ups.