Big. Open. Proud to be 100% open. When everybody’s nuts first started we gathered all the pistachios and said, we want each of you to open up. Can you do that? The response was overwhelming. I like to wear cowboy boots to bed! yelled one nut. Another piped in with, I have an unnatural fear of kitty cats. We heard, I sing show tunes in the shower, and my parents never supported my acting career. Finally we said, hey, hey - We didn't mean for you to open like that. We meant for you to open up your shells 100% of the time, so people can easily enjoy your cholesterol-free, protein-packed delicious goodness. And they also agreed to stop talking about their distrust of nutcrackers.