Misc: Better whitening (vs. Original Colgate Total Whitening). Advanced stain removal (vs. Original Colgate Total Whitening) for a beautiful smile. Cavities. Plaque. Gingivitis. Enamel. Tartar. Breath. Whitens. Whitens teeth with an advanced whitening ingredient that gently removes surface stains. Helps prevent new surface stains. Colgate Total is uniquely formulated to: Help prevent cavies; Help prevent gingivitis; Help prevent plaque buildup. And also: Fight tartar buildup; Fight bad breath. Save Water: Turning off your water while brushing your teeth can save up to 4 gallons of water each time your brush! Questions or comments? Call toll-free 1-800-468-6502. www.colgatetotal.com. Made in USA.