Velvety vanilla flavored, chocolate, and strawberry reduced fat ice cream layered between two classic chocolate flavored wafers. Now 33% bigger! Ice cream fat has been reduced 30% from regular ice cream from 10 g to 7 g per serving. Not a reduced fat food. Artificial flavor added. Quality since 1913. Celebrating 100. 1913 - 2013. 100 years. 100 wishes. Wells, maker of Blue Bunny ice cream, has been making everyday moments more memorable for families since 1913. We are celebrating our 100 years and marking the occasion with a gesture of gratitude. Through our relationship with Make-A-Wish, Wells is helping to grant 100 wishes to 100 children with life-threatening medical conditions. It is our way of saying thanks for being included in your family moments throughout many generations.