New! This brush is specially designed for children who are learning to brush. Colored Bristles Guide: Shows children where to put toothpaste. Soft Bristles: Easy on young teeth and gums. Elongated Bristles; Small Handle: Easy-to-grip handle for smaller hands. For Brushing teeth only. Do not chew. Brush is not a toy. Children under 4 should use under adult supervision. Replace brush every 3 months or sooner if brush head appears worn. www.orajel.com. Questions? North America 1-800-592-5080 Mon-Fri 9am - 5pm ET. Made in USA.