Color Blend technology. Layers rich tones and contouring highlights in one simple step. 100% gray coverage. Long-lasting. Our Color Blend Technology Layers rich tones and contouring highlights - in one simple step! Make-up artists create a natural look by layering and blending tone and color. Nice 'n Easy does for your hair color what expert make-up artists do for your skin! Medium Spice Natural Reddish Brown layers reddish-brown tones to enhance the richness of your hair. For optimal results, use on light brown to medium brown hair. On gray hair, color appears lighter than non-gray for a highlighted effect. On natural red hair, color gives a medium reddish brown result. Lasts up to 8 weeks! Ultimate natural-looking color! Why is Nice 'n Easy haircolor so amazing? Nice 'n Easy gives you ultimate natural-looking color by layering rich tones and contouring highlights in one simple step. Will it cover my grays? Yes! Nice 'n Easy promises 100% gray coverage. How long will my color last? Nice 'n easy lasts up to 8 weeks. And we've included our exclusive ColorSeal Conditioning Gloss to help seal in beautiful, natural-looking color and add intense shine. How does it work? Out exclusive Color Blend Technology gives you a pigment-rich base layered with contouring highlights. Additionally, the formula, with our exclusive Triple Shine Hydrience Conditioning Complex delivers up to 33% more shine (vs. untreated hair). A fresh new look for the shade you love! Made in Mexico.