New. Bristles rotate as you brush to help blast away plaque! The only manual brush with a rotating head designed for a deep clean. Elongated bristles designed to clean hard-to-reach places. For an extra radiant smile, use with the Arm & Hammer Truly Radiant family of products: Toothpaste, rinse, whitening booster. www.trulyradiant.com. Questions? 1-800-561-0752 Mon-Fri 9 am-5 pm ET. Made in the USA with US & foreign materials.