25 loads. 50 HE loads. 2x concentrated. 100% essential oil. Safer for baby clothes. For all washer types. No synthetic fragrances. No artificial dyes. Not tested on animals. Safer for sensitive skin. Safer for baby clothes. No chemical preservatives. Environmentally friendly. Please recycle. Vegan. Cruelty free. 1/4 cap = high efficiency. 1/2 cap = regular washer (less for small load, more for large load). Questions? Call us toll-free (866) 389-7967. Check us out online www.sunandearth.com. Made in the USA. Made in USA.