With vitamin E. New. Hydrates to firm for younger looking skin. Olay Age Defy formula includes VitaNiacin with vitamin E, to go beyond moisturization - it works within skin's surface layers to improve elasticity and hydrate dry areas. With continued use, Olay Age Defy Body Lotion helps skin become smooth, even-toned, and younger looking. 1 Use: 24 hour moisture to improve skin elasticity. 1 Week: Hydrates to firm for younger looking skin. 1 Bottle: Combats dryness associated with skin aging. Questions? 1-800-652-9261. www.olay.com.