Now Clinically Tested: Reduces hair thinning (Decreases thinning and promotes thickness by reducing breakage. Based on (1) repeated brushing test analyzing breakage after using Pura D'or Thinning Therapy System of Shampoo, Serum and Conditioner or Masque compared to using shampoo alone, and (2) users self-evaluation of hair thickness, strength, and reduced breakage compared to baseline after 8 weeks of using the Pura D'or Therapy System). New label same great formula! Helps Increase: thickness; strength; volume; shine. Helps Reduce: hair thinning; breakage; limp strands; dullness. The finest ingredients. Moisturizing Aloe Vera Formula. Unisex. All hair types. Pura D'or Hair Thinning Therapy Shampoo is the original top selling formula we created to target hair thinning (Decreases thinning and promotes thickness by reducing breakage. Based on (1) repeated brushing test analyzing breakage after using Pura D'or Thinning Therapy System of Shampoo, Serum and Conditioner or Masque compared to using shampoo alone, and (2) users self-evaluation of hair thickness, strength, and reduced breakage compared to baseline after 8 weeks of using the Pura D'or Therapy System), now clinically tested to help with so much more! This multi-tasking Premium Plant-Based formula helps increase volume, shine, thickness and strength while it helps reduce hair thinning (Decreases thinning and promotes thickness by reducing breakage. Based on (1) repeated brushing test analyzing breakage after using Pura D'or Thinning Therapy System of Shampoo, Serum and Conditioner or Masque compared to using shampoo alone, and (2) users self-evaluation of hair thickness, strength, and reduced breakage compared to baseline after 8 weeks of using the Pura D'or Therapy System), dullness, breakage and limp strands. This powerful blend utilizes the benefits of premium organic ingredients to keep hair looking healthy and is free of all harmful chemicals listed in our newly expanded no no List. Key ingredients include amla oil, argan oil, black cumin seed, biotin, niacin, rosemary oil, saw palmetto, green tea and our exclusive botanical blend which works together to strengthen, nourish and help reduce hair thinning (Decreases thinning and promotes thickness by reducing breakage. Based on (1) repeated brushing test analyzing breakage after using Pura D'or Thinning Therapy System of Shampoo, Serum and Conditioner or Masque compared to using shampoo alone, and (2) users self-evaluation of hair thickness, strength, and reduced breakage compared to baseline after 8 weeks of using the Pura D'or Therapy System) due to breakage. Each and every bottle of Pura D'or is crafted with care and stays true to Earth Friendly Principles. All of our products are proudly Cruelty Free, Vegan, and made with renewable energy in our solar powered facilities. Aloe Vera Based Formula: Aloe Vera based formula for superior-hydration and nourishment. No sodium lauryl sulfate. No propylene glycol. Cruelty-free. No parabens. No formaldehyde. Earth-friendly. No phthalates. No metallic aluminum. Vegan. No artificial colorants. No triclosan. No mineral oil. No toluene. No petrolatum. No gluten. No common allergens. Hypo-allergenic color safe. Complete satisfaction guaranteed. Made with Renewable energy. Purador.com. Facebook. Twitter. Instagram. Manufactured in USA from the finest foreign and domestic ingredients.