24 hour. Washes away bacteria. Odor neutralizing technology. Washes away odor causing bacteria. Advanced formula provides odor protection (protects 24 hours to keep you fresh) and leaves skin feeling clean and smelling fresh for up to 24 hrs. Non-drying formula engineered with the right balance of moisturizers. Questions 1-800-258-Dial. www.DialforMen.com. Made in USA.