98.81% natural. Baby Bee Buttermilk Lotion is enriched with vitamin E, aloe vera and buttermilk to provide soothing and nourishing emollients for sensitive skin of all ages. Not tested on animals. Baby Bee Buttermilk Lotion contains only safe and gentle ingredients. We use no parabens, chemical additives or synthetic fillers or preservatives. Shouldn't all baby lotion be this natural?