Mildness clinically proven. Nourishing for sweet baby soft skin. We love babies. And we understand their delicate skin loses moisture more quickly than adults' skin. That's why we created our sweet-smelling Honey Apple Baby Lotion, with gentle emollients to help maintain skin's natural moisture for 24 hours. Our fast-absorbing clinically proven mildness formula is allergy-tested, so it can be used on all skin types. Moms trust Johnson's always mild & gentle. Our babies will inherit our planet. Please recycle. www.johnsonsbaby.com.