Fights damage. Provides shine. Repair 2 years of damage in 2 minutes (restores smoothness to rough hair when used as a system with Pro-V Advanced + Keratin Repair Shampoo, Conditioner & Split End Fuser). The Pantene Pro-V Expert Collection is a premium line born from our Swiss heritage and has been specially crafted for those who seek an exceptional level of care. For healthy looking hair. Swiss Heritage est. 1945. Pro-V Advanced + Keratin Repair Shampoo, with a triple blend complex, wraps hair, which is made mostly of keratin, with a protective layer to help restore its surface to a healthy looking smooth condition - without weighing your style down. Our shampoo was designed to fight many facets of damage, including split ends, frizz, dullness, and dryness. Questions? 1-800-945-7768. www.pantene.com. Made in USA of US and/or imported ingredients.