64 loads (Contains 64 loads as measured to line 1 on cap). Brighter whites & colors in just 1 wash (vs. dingy). Dermatologist tested. Free of dyes and perfumes. No dyes, no perfumes, no worries! We know laundry detergent touches more than your clothes. That's why Free & Gentle is formulated to be gentle for your skin, while giving your clothes the same Cheer BrightClean! Brighten your life one load at a time. Contains no phosphate. Made in USA.