Up to 12 hour wear. What it Does: Provides up to 12 hours of comfortable color plus moisturizing shine. How it Works: Advanced ColorStay formula now with SoftFlex keeps color fresh and comfortable for up to 12 hours. No touch-ups needed - even after meals. Topcoat enriched with 99% moisture, chamomile and soy extract keeps lips comfortable and delivers the shiniest shine. revlon.com. Made in USA with US and non-US components.