No artificial flavors. Partially produced with genetic engineering. Good fun! It all starts with farm-grown potatoes - cooked and seasoned to perfection. Then we add the tang at sour cream and sharp cheddar. So every Lay's potato chip is perfectly crispy and delicious. Happiness m every bite. No preservatives. fritolay.com. Connect with us Facebook. Twitter. Question or comments? 1-800-352-4477, Mon - Fri 9:00 am to 4:30 pm CT / email or chat at fritolay.com.