Flouride toothpaste for anticavity, antigingivitis and sensitive teeth. Whitening Power: Cavities; Gingivitis; Acid Erosion (Acid Erosion Effects: Acids in everyday foods can soften and thin enamel, leaving teeth less white, weaker, and sensitive); Sensitivity; Plaque; Tartar; Whitening; Freshens Breath. Healthier gums and stronger teeth (fights plaque and gingivitis. Strengthens enamel). Whitening Power Toothpaste: Has highest level of Crest pro-health's great whitening ingredient to remove surface stains (vs Crest pro-health clean mint toothpaste); Strengthens enamel. www.pg.com. www.crest.com.