No artificial colors, flavors or preservatives. 100% Whole grain. America's favorite popcorn brand (Smart food is America's (no)1 selling popcorn brand based on 2015 retail sales data from Information Resources Inc). When Smartfood white cheddar launched in 1985, it was with one very smart idea: Create great tasting popcorn with quality ingredients. We believe in air-popping our popcorn for a light and airy crunch, and using high quality ingredients. The result is amazingly. delicious mouthwatering flavor without any artificial colors, flavors or preservatives. Be sure to try all the delicious varieties of Smartfood popcorn. Smartfood.com. Questions or comments? 1-888-924-5654 weekdays 9:00am to 4:30pm central time. Visit smartfood.com and facebook.com/smartfood.