Dark roasted for a chocolatey aroma, complex flavor, and a smooth, caramel finish. USDA Organic. Certified by TCO Cert. Fair Trade Certified. 100% Profits to Charity since 1982. Fair Trade Coffee: Your purchase of Fair Trade Certified coffee gives farmers better prices for a quality product, allowing them to improve their lives and protect the environment. To learn more, visit www.FairTradeCertified.org. Organic Coffee Growing: Produces exceptional coffee without chemicals, so the only thing you'll find in your cup is naturally great taste. Making the world better once cup at a time! Newman's Own Foundation continues Paul Newman's commitment to use all royalties and profits that it receives from the sale of this product for charitable purposes. Paul Newman and Newman's Own Foundation have given over $500 million to thousands of charities since 1982. Learn more at NewmansOwnFoundation.org. www.Keurig.com. newmansown.com. For inquiries contact: Keurig Green Mountain, Inc. 1-866-901-Brew/1-866-901-2739. Find us on Facebook.com/Keurig or Twitter.com/Keurig.