Natural fruit flavored with other natural flavors. Can help lower cholesterol (Three grams of soluble fiber daily from whole grain oat foods, like Fruity Cheerios cereal, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Fruity Cheerios cereal provides 0.75 grams per serving). Simply made - grown, milled toasted. Gluten free. No artificial flavors. No colors from artificial sources. Per 3/4 Cup Serving: 100 calories; 0 g sat fat (0% DV); 125 mg sodium (5% DV); 8 g sugars). See nutrition facts for as prepared information. First ingredient whole grain. A whole grain food is made by using all three parts of the grain. All General Mills big G cereals contain more whole grain than any other single ingredient. Box Tops for Education. We serve the world by making food people love. We welcome your questions and comments, generalmills.com 1.800.328.1144. Wonderfully fruity! Naturally flavored, absolutely delicious. A bowl of fruity fun. With no artificial flavors or colors from artificial sources, and whole grain oats, the fun is that much sweeter for everyone. General Mills is on a journey to always make our cereals better. How? Being responsible. We have committed to sustainably source 100% of our cereal boxes by 2020. Giving back. Since 1996, our cereals have given more than 175 million to America's schools through Box Tops for Education. That's Why Fruity Cheerios Has: no artificial flavors or colors from artificial sources; no high fructose corn syrup; whole grain as the first ingredient. Proud sponsor of Celiac Disease Foundation. celiac.org. 100% recycled paperboard. Partially produced with genetic engineering. Learn more at Ask.GeneralMills.com. Exchange: 1-1/2 starch. Based on Academy of Nutrition and Dietetics and American Diabetes Association criteria. This package sold by weight, not y volume. You can be assured of proper weight even though some settling of contents normally occurs during shipment and handling. Partially produced with genetic engineering. Learn more at AskGeneralMills.com. how2recycle.info. 100% recycled paperboard.