Pride of the mill. Made with flax. Contains flaxseed. You can see our quality! Bob's Red Mill 7 Grain Cereal is a creamy porridge carefully milled from a unique blend of flavorful whole grains. Top this incredible cereal with dried fruit and nuts for a delicious start to the day that will keep you satisfied all morning. A good source of fiber and packed with nutrients, this favorite of the mill contains wheat, rye, triticale, oats, oat bran, barley, brown rice and flaxseed. All natural. Whole Grain: 37 g or more per serving. Eat 48 g or more of whole grains daily. WholeGrainsCouncil.org. An employee-owned company. To your good health. - Bob Moore. Write for a brochure or product list: Bob's Red Mill Natural Foods, Inc. 13521 SE Pheasant Court Milwaukie, Oregon 97222. Dear friends, We would like to share with you the importance of including whole grain foods in your diet. A whole grain includes all three parts of the grain kernel: the bran, endosperm and germ. Whole grains have long been over-generalized as just a good source of dietary fiber, but they also contain important vitamins, minerals, and hundreds of unique phytochemicals. Recent scientific research has discovered that the benefits of eating whole grains come from the synergistic efforts of the fiber, vitamins, minerals and phyto-chemicals - not just the individual components. They all work together to offer health benefits that are greater than the sum of the parts. Exactly how they work together is uncertain, but studies clearly show that including whole grains in your diet may reduce your risk of certain chronic disease. Certain Caners: Scientific evidence suggests that a diet including whole grains reduces the risks for some cancers, especially gastrointestinal cancers. Heart Disease: Antioxidants contained in whole grains may work with fiber and other compounds to reduce your overall risk of heart disease. So for your good health, start eating at least three servings of whole grain foods every day. My Bob's Red Mill 7 Grain Hot Cereal is a delicious way to include them in your diet. It carries my highest endorsement. Come visit us right now at www.bobsredmill.com. To your good health, Bob Moore. Our product line is diverse and extensive. For information and recipes, visit our website at www.bobsredmill.com. Our product line is diverse and extensive. For information and recipes, visit our website at www.bobsredmill.com. Made in the USA.