Imported. 100% pure. Since 1867. Traditional. Sauteing & grilling. This genuine olive oil is the juice of the fruit of the olive tree. For over one century Filippo Berio has been acknowledged as representing the best heritage of the Lucca olive oil tradition. For the protection of our trade mark against persistent imitation we have adopted our own signature on each and every can over the ornamental band instead of our name in print as heretofore. Any counterfeiter of our trade mark will be prosecuted criminally without reserve. Prize awarded at the Chicago exposition 1893 for pure olive oil to Filippo Berio of Lucca-Italy.