Ruffles have Rrridges. Think of our ridges as tiny grill marks. But you won't need bbq sauce for Ruffles Smokehouse Barbecue chips 'cause they already have all the smoky, tangy bbq flavor you want. Want to up the steaks? Crack open a cold one and kick back. In the shade. More Ridges. More crunch. More flavor. Any questions. fritolay.com. Find us on: Facebook. Facebook.com/ ruffles. Questions or comments? 1-800-352-4477. Mon-Fri 9:00 am to 4:30 pm CT / email or chat at fritolay.com.