Ridges 2X as deep (Twice as deep as regular ridged potato chips). Inspired by Buffalo Wild Wings. Guaranteed fresh until printed date or this snack's on us. Questions or comments? Weekdays 9:00am to 4:30 pm CT. 1-800-352-4477/email or chat at fritolay.com. Visit our website at fritolay.com. You know what tastes great on deep ridges? Chicken - and wing sauce - and chicken and wing sauce. Want even more flavor? Grab a bag of Bacon & Cheddar Loaded Potato Skins Deep Ridged Ruffles Potato Chips. Find us on: facebook.com/ruffles.