Nutrition for sustained energy. Investing in Organic: With an ideal mix of protein, fat, and carbohydrates, Clif bar has been sustaining athletes of all types for over 25 years. As a company, we're also committed to sustaining the environment by investing in organic farming, which improves soil health and water quality, protects biodiversity, and reduces farmer exposuré to toxic pesticides. In fact, we've used more than one billion pounds of high-quality organic ingredients since 2003, and we're the biggest private funder of organic farming research in the United States. We've made tremendous progress over the years, and we're proud to say the best is yet to come. Mary & Kit Founder and owners of Clif Bar & Company family and employee owned. Clif Family Foundation. Giving back.