Lock-In Moisture technology infuses skin with moisture without leaving a coating feel, so all you're left with is healthy-looking skin that feels clean and smooth. Our advanced Ultra Moisture Formula, with Olay moisturizers and a sweet creme & rose fragrance, gives you long-lasting moisture that absorbs and helps to treat dryness at the source. www.olay.com, www.pg.com. Questions? 1-800-652-9261