Instant foam. Foam it up! Pure Sport Instant Foam lathers up so fast you'll be in shock. It creates a thick and richly contoured foam that washes away easy even if you really want it to stay and hang out. Our new and advanced and intense and ground-breaking and unbelievable foaming body wash goes on silky smooth and we're definitely not telling you how we made it. www.oldspice.com. www.pg.com. Questions? 1-800-925-0633.