True to your brilliant blacks. New look. Same cream formula. Blend of 3 Tones & Highlights: Superior natural looking color; 100% gray coverage; Conditioners in every step. Same great shade and cream formula. 100% natural looking color (Based on study of over 1000 unique hair colors from around the world). Superior natural looking color. Gentle on Hair and Scalp (Based on allergy gentle ME+ molecule. See additional warning on side panel. If you have a known hair dye allergy, do not use unless approved by your dermatologist): Nice'n Easy has conditioners in every step. The result? Color that leaves your hair soft and shiny and is kind to your scalp (Based on allergy gentle ME+ molecule. See additional warning on side panel. If you have a known hair dye allergy, do not use unless approved by your dermatologist). Your natural color: Light brown, medium brown, dark brown to black. Color result with 2BB. On gray hair, color appears lighter than non-gray for a highlighted effect. Conditioned hair, long lasting color. Clairol CC+ ColorSeal Conditioner adds intense shine and helps seal in natural looking color. Color is protected so you can enjoy 8 weeks of sunlit color and shine. Ingredients are listed on the bottom of the box.