New look. Same cream formula. Blend of 3 Tones & Highlights: Superior natural looking color. 100% gray coverage. Conditioners in every step. 100% Natural looking color (Based on study of over 1000 unique hair colors from around the world). Superior natural looking color. Blend of 3 tones and highlights. Hair color so natural-looking, it's 100% you. Each shade combines a custom blend of 3 tones that work together with your natural highlights and lowlights for dimensional color with 100% gray coverage. Gentle on hair and scalp. (Based on allergy gentle ME+ molecule.See additional additional warning on side panel. If you have a known hair dye allergy, do not use unless approved by your dermatologist) . Nice'n Easy has conditioners in every step. The result? Color that leaves your hair soft and shiny and is kind to your scalp Based on allergy gentle ME+ molecule.See additional additional warning on side panel. If you have a known hair dye allergy, do not use unless approved by your dermatologist). Conditioned hair, long lasting color. Clairol CC+ ColorSeal conditioner adds intense shine and helps seal in natural looking color. Color is protected so you can enjoy 8 weeks of sunlit color and shine. Ingredients are listed on the bottom of the box.