Natural & organic ingredients. Mild, everyday formula. Soothes dry scalp. No sodium lauryl. No artificial colors. pH Balanced. Paraben free. The best of nature for nourished beauty. Aloe Vera Shampoo with panthenol, keratin and vitamin E. The desert succulent, Aloe Vera, has been known and used through out history for its hydrating, softening and anti-inflammatory qualities. Combining the pure extract from the Aloe Vera leaf with other natural ingredients, our mild, everyday formula soothes dry scalp and restores the natural moisture balance of your hair. Our unique blend with keratin and vitamin E softens, protects and moisturizes. You'll enjoy the beautiful results every day. USDA Organic. Cruelty-free. Made in U.S.A.