Your kids will love brushing with Batman™! Colgate Maximum Cavity Protection Kids Toothpaste Pump formula, features the maximum level of FDA allowed anticavity active ingredient, sodium fluoride. This children’s toothpaste is enamel safe and clinically proven to fight cavities. Plus, it is designed for growing adult teeth in kids ages 6+ and available in a convenient pump that parents will love. With a mild Bubble Fruit flavor and fun characters that encourage regular brushing, this Colgate Cavity Protection Kids Toothpaste Pump, is also ADA (American Dental Association) accepted.