Misc: Helps remove & prevent stains. Cavities. Plaque. Gingivitis. Enamel. Tartar. Breath. Whitens. ADA accepted - American Dental Association. Questions or comments? Call toll-free 1-800-468-6502. As soon as you finish brushing, bacteria start to build up on your teeth and cause: cavities; gingivitis; plaque; and also: tartar; bad breath. Colgate Total Whitening is uniquely formulated for gingivitis and cavity protection. It whitens teeth by gently removing surface stains. Brush at least twice a day and you'll know your teeth are cleaner, whiter, and your breath will be fresher around the clock. For naturally beautiful smile and a clean mouth. The ADA Council on Scientific Affairs' Acceptance of Colgate Total Whitening toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, gingivitis and plaque above the gumline and bad breath, and to whiten teeth by removing surface stains, when used as directed. Save Water: www.colgate.com/savewater. Turning off your water while brushing your teeth can save up to 4 gallons of water each time you brush! www.colgatetotal.com. Made in USA.