Vegan. New. Strengthens enamel and provides clinically proven cavity protection. 0% artificial flavors; sweeteners; preservatives; colors. Smile, we combined Colgate protection with naturalness you can taste. 0% artificial flavors. 0% artificial sweeteners. 0% artificial colors. 0% artificial preservatives. 0% gluten. Clinically proven cavity protection. Strengthens enamel. Micro-foaming formula, for deep cleaning. Freshens breath with 100% natural flavor. www.colgate.com. SmartLabel: App enabled. Questions? 1-800-468-6502. Save Water: Turn off the tap while brushing. Made in Mexico.