Natural. Antiplaque. Fresh breath. Since 1970. What makes a product good? At Tom's, it includes how we make it. Cruelty Free: No animal testing or animal ingredients. We share every ingredient, its purpose, and its source at www.tomsofmaine.com. Sustainable practices are a priority in every aspect of our business. No artificial colors, flavors, fragrance, or preservatives. We strive to maximize recycled content and recyclability of our packaging. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. At Tom's we know there's more to dental care than using a good toothpaste. Our Dental Health for All program has donated over $1,000,000 to community clinics that provide dental care to people who would otherwise go without. And that's something we can smile about. Find us on: Facebook; Twitter; YouTube. Propolis and myrrh leave your mouth naturally fresh! Propolis and myrrh are herbal resins we've found promote a naturally clean, healthy-mouth feeling. Propolis and myrrh toothpaste fights plaque with regular brushing, and we've added xylitol for great taste! Fluoride-Free Formula: Some people do not want fluoride in their toothpaste. We produce this toothpaste without fluoride because we respect our customers' diverse needs and interests. TerraCycle: Goodness = Less in Landfills: Together with TerraCycle, Tom's of Maine is doing all we can to keep packages out of landfills and give them a new life. Recycle Tom's of Maine and other packaging through the TerraCycle collection program and earn rewards for your favorite non-profit or school! Learn how and join our Natural Care Brigade at tomsofmaine.com/terracycle. Printed with soy ink. 100% recycled paperboard. Made in USA.