Use between blowouts. Dry-style brush. De-poof hair. Heatless styling. Add shine. No. 1 hairbrush brand (Source: IRI Scan data based on dollar sales through 4/4/21). Instantly brush poofy hair. Smooth & shiny. De-poof shine cushion. Comfortable foam grip handle. Instantly turn poofy hair smooth and shiny with the revolutionary de-poof shine cushion brush. The soft, micro-looped smoothing surface significantly smoothes and perfectly aligns hair. Use as a finishing brush after you blow-dry or for quick touch-ups anytime. Get the look you love - smooth, shiny, and healthy-looking hair.