Since 1868. 100% natural. A Natural History: From a bluff high above the Mississippi River in Winona, Minnesota, comes the purity of J.R. Watkins. Our tried-and-true products have been good and natural through and through since 1868. Hydrate your skin with this age-defying blend of luxurious natural oil and vitamin E. This quick-dry formula provides natural, long-lasting moisture. Animal-testing free. Please recycle. Crafted in the USA since 1868 - naturally. Made in USA.