Reasor’s Hatch Chile Fest

They’re here! Hatch Chile Peppers, straight from Hatch Valley, New Mexico are available at all of your favorite Reasor’s locations. What’s the big deal, you ask? Well, these aren’t just any peppers. The valley’s unique soil, hot days and cool nights give the peppers a unique flavor profile and texture. These peppers have a subtly sweet, but spicy, crisp and smokey flavor unlike any other pepper you will have. They are planted in April and harvested in August, and are available for a very short window of time. That’s why we sell them by the pound and the case! You’re gonna want to buy the case, have it roasted for free, and freeze to use throughout the year. If you’re as Hatch-obsessed as we are, check out our Month Long Ad for more Hatch products!

We call it Hatch Chile Fest for a reason, it’s a celebration of a season, a festival if you will. And we are celebrating in a big way. You’re going to find Hatch Chile products in every department of the store. As well as roasting events at select locations and online ordering available! So come celebrate the Hatch, New Mexico way!