Superior Preference Permanent Haircolor, Cooler, Medium Ash Blonde 7 1/2 A 1 ea

Fade-defying color + shine system. This Kit Contains: Color Optimizing Creme; Color Gel; Care Supreme Multi-Dose Conditioner (6 Weekly Treatments); Superior Colorist Gloves; Pro-Precise Applicator; Insert. Level 3. With shine serum. Up to 8 weeks of fade-defying color. Rich luminous conditioning colorant. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won’t fade-out, turn dull or brassy. Pro-precise applicator. Questions? Need shade advice? Contact the experts at L'Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Because you're worth it. Made in Mexico.