Winner of National Excellence in Merchandising Awards

Posted on April 27th, 2017

TULSA, Oklahoma – Reasor’s Grocery Stores has won two national Excellence in Merchandising awards from Associated Wholesale Grocers for its work in the bakery and deli departments. The awards were given at AWG’s annual shareholder’s meeting March 21 in Overland Park, Kan.

As Reasor’s wholesaler, AWG recognizes a select group of its retailers annually with the Excellence in Merchandising Awards. AWG currently is home to more than 3,800 independent grocery retailers in more than 30 states.

“Reasor’s is an example of a retailer providing selections to meet customer’s needs,” AWG President David Smith said. “They have made it their mission to providing products that customers are demanding and even anticipating what the trends will be. They’re a true success story.”

Reasor’s Tulsa store at 15th and Lewis was recognized with the Deli Excellence in Merchandising award this year. The fully remodeled deli has a state of the art hot line, salad bar, soup bar, fruit and yogurt bar, olive bar and specialty cheese kiosk, where the store cuts and wraps domestic and foreign cheeses daily. A sushi station is also a popular draw for customers in that area of Tulsa.

Run by Deli Manager Robin Gamill, the deli has maintained a customer-centric view, providing items that busy shopper needs. The culinary team takes time to craft specialty sandwiches, gourmet salads, meals for one and family deals. “We are so proud of Robin and the entire deli team, said Brent Edstrom, COO. Robin and the team are the embodiment of the high standards we always aim for at Reasor’s.  Our company is employee owned and we believe that this helps our employees to be creative and take ownership of their departments.”

The Broken Arrow Reasor’s bakery department was recognized for their outstanding work. Bakery Manager Cathy Elias has helped to show just how expansive a modern grocery store bakery department can be. Customers in Broken Arrow have come to rely on Reasor’s bakery to serve their many needs throughout the year.

In the busy bakery department in Broken Arrow, customers love the smell of fresh-baked breads wafting through the store. More than just bread, the bakery also does big business with its special order cake business. For those needing sweet treats right away, there are cakes and other upscale desserts ready for immediate enjoyment. Pies, pastries and other unique items serve to fit the need of wide-eyed children all the way to customers who have shopped with Reasor’s for decades.

More About Reasor’s

Reasor’s was founded 53 years ago at a single location in Tahlequah, Oklahoma by namesake, Larry Reasor. Today, the company has 19 locations and one convenience store throughout northeastern Oklahoma. In 2007, Reasor’s became employee-owned and now provides jobs for nearly 2,800 community members. In 2013, Supermarket News ranked the company #25 on its Top 50 Small Chains and Independents in the U.S. For more information about Reasor’s, visit

More About AWG

AWG is the nation’s largest cooperative food wholesaler to independently owned supermarkets, serving more than 3,800 locations in 30 states with 11 full-line wholesale divisions. The consolidated run-rate sales for AWG is $10 billion. In addition to its cooperative wholesale operations, the company also operates subsidiary companies which provide certain real estate and supermarket development services, retail accounting, digital marketing services, military commissary supply and is a wholesale supply provider of health and beauty care, general merchandise, specialty/international foods and pharmaceutical supply.