Georges Duboeuf Beaujolais Nouveau Available on November 15th

Posted on November 13th, 2018

On November 15th Reasor’s will celebrate the first wine of the harvest with the #1 Beaujolais Nouveau in America!

Beaujolais Nouveau is a French tradition that celebrates the first wine of a new vintage. This fresh and fruity wine is bottled only a few weeks after harvest and is meant to be enjoyed immediately upon release.The tradition of Nouveau began when the winemakers and growers of the Beaujolais region celebrated the end of harvest with a young wine that was initially only produced for local consumption. Georges Duboeuf was the first to bring that local custom to wine-lovers outside of the region, creating a worldwide phenomenon. It is often considered to be an indicator of the quality of the vintage and it is best served with a light chill.

Tasting Notes and Serving Suggestions:
Vibrant red fruits such as strawberries and currants on the palate and an intense perfume make this wine a perfect accompaniment for cheese, charcuterie and traditional holiday fare.

Harvesting: Manual only, whole bunches de-stemmed. Beaujolais Nouveau is produced using a winemaking technique called carbonic maceration that results in a fresh and vibrant wine with very low tannins.

Did you know:
The fruit that goes into Beaujolais Nouveau fetches a higher price than the fruit for Beaujolais or Beaujolais-Villages wines. Growers benefit from premium pricing and consumers get to enjoy the best fruit of the season.

Bottle design:
For the second year in a row, the bottle label was selected by consumers through an artist label contest on social media. Artists from around the world submitted more than 680 pieces of original art for the chance to see their work on more than 1 million bottles of the 2018 Georges Duboeuf Beaujolais Nouveau. With more than 7,000 votes cast on social media, “Foolish Pleasure” by Nashville, TN-native Chloé Meyer was the winner. The abstract oil painting features layered hues of fuchsia and violet that seem to “dance” across the canvas, the company says, reminding judges of the “vibrant tones of freshly made Beaujolais Nouveau.” Meyer’s work will be featured on the wine’s label when it is released, per French law and tradition, at 12:01 a.m. on November 15, 2018 (the third Thursday in November).