Reasor’s Launches Innovative Online Recipe System

Posted on October 13th, 2021

Reasor’s has teamed up with tech firm Grocery Shopii to develop a brand new intelligent online recipe system aimed at making it easier for customers to find favorite recipes, buy the ingredients online and then cook delicious home meals.

What it Is:
RecipeToTable is a new integrated recipe recommendation engine that is seamlessly integrated with Reasor’s online ordering system.

What it Does:
Located on a new ‘RecipeToTable’ tab at Reasors.com, the system provides a series of preference checkboxes that customers can select that range from food preferences, allergy concerns, diet types and more.

Once the preference boxes have been checked, RecipeToTable then instantly draws from a vast library of expertly-curated recipes and then provides the results quickly and efficiently on a single page. Customers can then collect their favorite recipes into their own online recipe library, creating an easy ‘go-to’ for daily meal inspiration.

When a customer selects an individual recipe they want to prepare, all the ingredients for it can be ordered online in just one click – in under 5 minutes, saving time and making it significantly easier to go from ‘recipe’ to ‘table’.

“Everyone loves a home-cooked meal, but sometimes we get in a rut,” says Jeff Reasor of Reasor’s Foods. “Now we’re helping to provide the answer to that question of ‘What’s for Dinner?’ that so many of us hear every day. With a complete library of inspired recipes at our customer’s fingertips along with a quick way to order them, we’re helping to make the daily task of cooking meals at home easier, more delicious and more creative.”

RecipeToTable was developed by up and coming tech firm Grocery Shopii. Founded in Charlotte, NC, in 2019, Grocery Shopii is a digital meal planning application that works directly with a grocer’s eCommerce to expedite online grocery shopping with recipes. The founding officers are Katie Hotze, CEO, and Mike Johnson, CTO. The company is headquartered in Charlotte, NC. Learn more at https://groceryshopii.com

“We’re honored to launch with Reasor’s as they deeply understand and respond to the needs of their shoppers as meal fatigue has settled in” said Katie Hotze, CEO. “Our innovative meal planning technology will help solve the “What’s for dinner” dilemma by recommending fresh recipe inspiration from top brands and food bloggers, all of which can be added to their shopping cart with a single click.”

RecipeToTable will be launching on the Reasors.com website starting October 13, 2021.

About Reasor’s®

Reasor’s® was founded 58 years ago at a single location in Tahlequah, Oklahoma by namesake, Larry Reasor. Today, the company has 17 locations and one convenience store throughout northeastern Oklahoma. In 2007, Reasor’s® became employee-owned and now provides jobs for nearly 2,500 community members. For more information about Reasor’s®, visit www.reasors.com.